As many of you know, the past two years I have enjoyed the privilege to lead e.l.f. Cosmetics in Scandinavia.
It has been a fantastic experience. With a growth from 0 to over 17,000 club members 120,000 followers on social media and over 40,000 blog comments in just 18 months, I and my Danish, Swedish and Norwegian girls along with our amazing customers, have broken all records for customer engagement and online community in the north.
And in fact, almost before doing a Victory Round, e.l.f. has been overtaken by its own success. The Group has been bought for a billion dollar amount and the strategy has changed. This means that the European marketing in 32 countries is pulled back to UK.
Therefore I now leave the steering wheel with my English colleagues and pursue another dream that has been a long time coming. Together with my partner for 12 years (both commercial and private) we are opening a new agency.
glow: repeat® is a ‘social marketing’ agency that reinvents marketing at a time when traditional one-size-fits-all mass communication is overshined by consumers that choose and consume information in a highly qualified personal mix. We are part of a quiet revolution in marketing that creates communities, followers, spot trends, and build lasting relationships between consumers and brands in a way the world has never seen before.
Even before we are officially opened, we are already welcoming new exciting customers. Meet us together with the new FR//S during fashion week.
New is not difficult in marketing – doing it right is. Call or visit us at our new fantastic premises at Landgreven 7 for a chat, or if you have a brand that you would like for us to look at together.
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Did you know that today January 26 is India’s national day? I didn’t before that I was invited to a delicious dinner at the Verandah! Last Thursday I took my boyfriend by the arm and we walked down to The Standard, which among others, also houses the Indian restaurant Verandah.
We were greeted by a smiling staff and started with a delicious drink and papadums. I love ginger and the drink sour Quinine was filled with it! After a long working day, I could quickly feel it . We dived into our 3 course theater menu + wine menu, which started with scallops and a delicious glass of white wine, yummy. The lovely part was, that between each dish, there was a in between dish! After first course, a little rice ball arrived and a short glass with soup before the main course – which in my case was different squash plants in a delicious sauce, while my boyfriend got Ambot Tik Pork. There were a lot of great accessories, favorite naan bread, sprouts salad – Verandah is contemporary pan-Indian food with an emphasis on regional, seasonal produce, therefore sprouts – potatoes in tomato sauce, basmati rice, lens sauce and vino.
Then came the final, first some mango icecream, which was a pre-dessert dish – I think there should always be a pre-desset – and then the dessert, which was an Indian cake with coconut ice cream and a glass of bubbles, and finally a some tasty nuts and chai tea. The place is very finely decorated with small mirrors, pretty sofas, soft lighting and a look to the water. Definitely worth a visit!
Here are a few things from my desk . I’m loving rose gold currently, the bracelet with stones from Dyrberg/Kern and the other is from H&M. I also found this cool marble plate in Magazine, it is perfect for layering my jewellery! For inspiration, I love looking in The Sartorialist’s book, it is filled with interesting personalities and outfits. It is not exactly high season for flowers, but found these fun cabbage flowers at the local florist, love the green and purple hues.
It was so wonderful to see the sweet blogger girls, Simone, Sandra, Betina, Cecilia, Christina & Terese Friday! We started with some bubbles and got ready at my Beauty Academy CPH, so cozy with makeup and music! Then we went to the Tapasbaren, where we met with lovely Nadialine and Stephanie. Yummy, we got small treats and some more bubbles, before heading out into the nightlife. I only had a small headache the day after . Hope you also had a lovely weekend ❤.
At the moment I’m loving wearing all white! Sstyled with a some cool pumps and a bag from FR//S and my new coat from Asos. I usually work on Sundays, here you get even more done, because the phones are usually quiet . Then I pamper myself with some fresh flowers, a Vogue or Cosmo magazine, and a warm latté.
This evening I’m excited to see a lot of beautiful girls stopping by my Beauty Academy CPH, can’t wait for a dance or two! Have a fab weekend everyone ❤